RAW.

RAW. takes its name from Radial Avant-garde Watch.

“Radial” represents something spreading outward in all directions, while “Avant-garde” expresses a spirit of innovation, originality, and challenging convention.

The name reflects our vision of creating watches that break free from established ideas and allow new perspectives and possibilities to spread outward.

The lettering also carries another meaning: when turned upside down, it conveys a message of opposition to war.

From something as small as a wristwatch, RAW. seeks to send new ideas and meaningful messages out into the world.

That is RAW.